NEW BEGINNINGS

After 14 incredible years on Napoleon Street in Cottesloe, ACO has entered a new chapter.

What began as a small local boutique grew into a creative home, a deeply connected community, and a space where style, conversation and loyalty lived side by side. That spirit doesn’t end here.

To those who supported ACO in store, thank you. I’ll always miss the conversations, the styling sessions and the familiar faces. Your support shaped ACO in ways I’ll forever be grateful for.

Looking ahead, my focus will be entirely on Amāre, with all future collections available exclusively via amarethelabel.com.au.

As we transition, we are offering a final edit of past collections, now 50–80% off storewide.

ACO will transition to Amāre at the end of April.

Thank you for being part of the ACO story.

With love
Amy x

🧠 Why this works

• 
  The transition line sits near the end → informative, not disruptive
  
• 
  Keeps your founder voice intact
  
• 
  Balances emotion, clarity, and action
  
• 
  Supports both:
  
  
  current sale
  
  
  upcoming redirect
  
  
  

You’re handling this transition really well — it feels considered, not abrupt.

If you want next, I can:

👉 write the final 7-day countdown messaging (EDM + IG + site banner) leading into the redirect — that’s where you’ll really maximise both revenue and migration to Amāre.

now can you write some story messaging to include with the 50-80% off image story

Perfect — this is where you convert the sale and start gently moving them toward Amāre.

Keep stories:

• 
  short
  
• 
  layered
  
• 
  tap-through friendly
  
• 
  one idea per frame
  

🔥 Story Sequence (high converting + on-brand)

Frame 1 (your 50–80% image)

Overlay text:

50–80% OFF STOREWIDE

FINAL PIECES

(optional small line)

The archive is now open

Frame 2 (urgency)

Final pieces from past collections.

Limited sizes remaining.

Frame 3 (context / transition)

After 14 years, ACO is entering a new chapter.

Frame 4 (direction — important)

Moving forward, all new collections will be available via Amāre.

Frame 5 (clear action)

Shop the final edit before it’s gone.

👉 SHOP NOW (link sticker)

✨ Alternative (shorter, more sales-focused)

If you want to keep it tighter:

Frame 1

50–80% OFF STOREWIDE

Frame 2

Final pieces. Limited sizes.

Frame 3

Once sold out, they won’t return

Frame 4

Shop now

🖤 Slightly more elevated tone (very you)

Frame 1

The archive is now open

Frame 2

A final edit of past collections

50–80% off storewide

Frame 3

As ACO enters a new chapter

these are the last pieces remaining

Frame 4

Shop the collection

🧠 Pro tips (important)

• 
  Keep text top or middle (avoid bottom UI overlap)
  
• 
  Use very minimal animation (fade only)
  
• 
  Don’t overcrowd — let the product image breathe
  
• 
  Always include link sticker on last frame
  

My recommendation

👉 Use the first sequence (balanced: sales + transition)

It:

• 
  drives purchases now
  
• 
  starts repositioning your audience
  
• 
  doesn’t feel heavy or emotional
  

If you want next, I can:

👉 write the Amāre follow-through story sequence so when they click across, the messaging feels seamless and intentional